Interop Inspires IT Influence Study
Interop kicks off today in New York City, bringing thousands of IT professionals together to explore pressing themes facing the industry. The conference agenda inspired us to examine the most...
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The Rise of the Influential CMO {influence study}
We partnered with Forbes to produce our latest influence study, which unveils the world’s most influential CMOs. In our second year of analyzing CMO influence, we’re seeing that compared to one year...
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Appinions Measures Global Attention with the Release of its Latest Platform
Brands that understand how a marketplace or issue is affected by a network of influencers, and can incorporate those insights into their marketing strategies, have a clear competitive advantage. That...
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{Your Face Here} The Rise of Personalized Advertising
For a couple of years Facebook has been including the photos, comments and check-ins of real people – in other words, your friends – in their Sponsored Stories ads. Given the huge quantity of personal...
View ArticleWearable Tech: Impending Boom or Bust? {Influence Study}
On October 30 at the RedTechTalk, in conjunction with our partners at The Red Consultancy, we launched our latest Influence Study on the wearable devices industry. This influence study contains an...
View ArticleWhy You Need a Reverse Influence Marketing Strategy
Is influence marketing a one-way street? A recent Huffington Post article said that for Salesforce.com’s Gillmor Gang, a podcasting team, influence marketing was about providing the information that...
View ArticleOptimizing Business Events with Influence Marketing {eBook}
Event marketing is a significant part of nearly any B2B marketer’s budget – or any marketer’s budget, for that matter. According to a report from the Association of National Advertisers, media...
View ArticleInfluence Marketing: Beyond the Sale
Influence marketing has been a hot buzzword in 2013. And while most marketers use influence marketing to develop new audiences, generating the audience (what we also call influencees) is only half the...
View ArticleImaging Influence
As a B2B marketer, there are likely two questions that come to mind when you think about Pinterest and Instagram. 1. Do these visual platforms represent an opportunity to influence the people you are...
View ArticleLeveraging Employee Influence
Most employees don’t think of themselves as influencers. Come to think of it, in any company with a traditional hierarchical structure, their bosses don’t think so either. But they’re both wrong....
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